Who are New Age Sports?
New Age Sports is a specialist sports equipment provider focused on inclusive, adaptive indoor sports.
We design and supply games that allow people of all ages and abilities to play together, including disabled and non-disabled participants. Our products are widely used in schools, care homes, community centres, disability sport programmes, and recreational settings where accessibility, simplicity, and shared participation matter.
New Age Sports is best known as the home of New Age Kurling®, an inclusive alternative to traditional curling that removes barriers such as strength, mobility, and technical complexity. Alongside Kurling, we supply Boccia, indoor bowls, target games, and adaptive equipment that support mixed-ability play.
Our approach is based on a simple principle:
sport should bring people together, not separate them by ability.
All New Age Sports equipment is designed for:
- Indoor use
- Wheelchair accessibility
- Mixed-ability groups
- Long-term, frequent use in shared environments
By focusing on inclusion rather than adaptation as an afterthought, New Age Sports helps organisations create meaningful, enjoyable sporting experiences that are accessible to everyone.
The Revolutionary Birth of New Age Kurling
Solving the Challenge of Truly Inclusive Sport
In 2000, inventor and entrepreneur John Bennett faced a unique challenge from his son:
create an inclusive sport where disabled and able-bodied people could compete as true
equals. Watching the Curling World Championships on television sparked a revolutionary idea that would transform adaptive sports forever.
John’s vision centred on creating barrier-free curling equipment that would work seamlessly across all ability levels – not just adapted equipment, but genuinely inclusive sporting experiences.
Pioneering Adaptive Sports Innovation
Our breakthrough came through the purposeful design of specialist Kurling equipment created specifically for inclusive indoor play.
Precision-engineered stones feature ergonomically designed handles for improved grip and control, combined with integrated ball bearings that ensure smooth, consistent movement across indoor surfaces.
Accessibility is built into every element of the system. Launching ramps support wheelchair users, specialist pushers enable participation for players with limited mobility, and durable vinyl target mats create reliable playing surfaces in a wide range of indoor environments.
Built for regular use in schools, care facilities, and leisure centres, this approach represents a considered rethinking of how inclusive indoor sports equipment should perform.
Global Impact & Competitive Excellence
New Age Kurling is now played in 52 countries worldwide, with organised national and international competitions supporting its development as a recognised discipline within the adaptive and inclusive sports community.
Today, our equipment is used by hundreds of schools, councils, and organisations globally, helping to deliver structured indoor curling programmes that are accessible, competitive, and inclusive by design.
The long-term vision for New Age Kurling is to achieve official Paralympic recognition, establishing the sport at the highest level of disability athletics while continuing to inspire innovation and wider participation in inclusive sport.
Why Choose New Age Sports?
- 25+ Years of Innovation Leadership
- Original inventors and patent holders of New Age Kurling systems
- Continuous product development based on real-world feedback
- Unmatched expertise in inclusive sports equipment design
- Comprehensive Support & Service
- Equipment training and setup guidance
- Ongoing technical support for all installations
- Custom solutions for specific venue requirements
- Replacement parts and maintenance services
